inthemoment (e-Book)

the art of campaigning in real time

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Tom Himpe, Pieter Goiris

EPUB met digitaal watermerk | September 2013 |

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Beschrijving

The indispensable guide to make your advertising relevant for your consumers! From the agency behind the Red Devils and the Belfius rebranding. Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go.

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Specificaties

Auteur
Tom Himpe, Pieter Goiris
Uitgever
Lannoo Campus
ISBN
9789401414456
Formaat
EPUB met digitaal watermerk
Publicatiedatum
September 2013
Bestandsgrootte
3678534 bytes
Taal
Nederlandstalig
Aantal Pagina's
84

Beschrijving

The indispensable guide to make your advertising relevant for your consumers! From the agency behind the Red Devils and the Belfius rebranding. Why should it take 9 months to make an advertisement that only lasts for 30 seconds? The output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn’t even produce enough text and photos to fill a single newspaper or TV program. And this in an age when advertising is only as valuable as the public it reaches, the attention it attracts and the connections it creates. #inthemoment introduces you to the secrets of real-time content. Analyzing, planning, creating and spreading content in real-time generates a greater dynamic. You adjust better and you learn as you go.

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Specificaties

Auteur
Tom Himpe, Pieter Goiris
Uitgever
Lannoo Campus
ISBN
9789401414456
Formaat
EPUB met digitaal watermerk
Publicatiedatum
September 2013
Bestandsgrootte
3678534 bytes Kb
Taal
Nederlandstalig
Aantal Pagina's
84

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